# VXP - Visual Experience Platform ## What is the VXP ? The VXP is a platform to support the creation, management, optimization and delivery of visual experiences relying on visual assets, such as images, videos and documents. It brings together 4 modules into 1 scalable and flexible platform for digital teams and IT teams to use via a web console ([VXP Hub](https://docs.scaleflex.com/vxp-visual-experience-platform/the-vxp)) or an API ([headless](https://docs.scaleflex.com/developers-headless)): * [Digital Asset Management (DAM)](https://docs.scaleflex.com/digital-asset-management-dam): **manage** a library of visual assets in one single source-of-truth for both digital teams and developers. * [Visual AI](https://docs.scaleflex.com/visual-ai/visual-ai): **automate** manual content workflows with AI-powered enrichment, moderation, and generative AI to streamline processes. * [Portals](https://docs.scaleflex.com/portals): **publish** design guidelines and galleries to multiple stakeholders using a no-code portal builder. * [Dynamic Media Optimization (DMO)](https://docs.scaleflex.com/dynamic-media-optimization-dmo): **optimize** images and videos with smart transformations and **accelerate** delivery over multi-CDN. The platform follows [MACH principles](https://machalliance.org/mach-principles) and is built in a composable way to simplify the integration into an existing stack of solutions, such as your PIM, CMS or e-commerce platform.

The 4 modules of the VXP

## Platform overview Start using the [Library](https://docs.scaleflex.com/digital-asset-management-dam) to upload your first files, such as images and videos, via simple drag and drop, CSV import or API upload. Streamline team collaboration around marketing and product assets. Enrich files with tags as well as [metadata](https://docs.scaleflex.com/digital-asset-management-dam/library/assets/asset-details-window/asset-information-tabs/metadata) to turn them into assets and organise them into static [folders](https://docs.scaleflex.com/digital-asset-management-dam/library/folders) or dynamic [collections](https://docs.scaleflex.com/digital-asset-management-dam/library/collections). Leverage [Visual AI](https://docs.scaleflex.com/visual-ai) to automatically tag, describe and categorize assets. Publish media galleries on responsive and multi-lingual [Portals](https://docs.scaleflex.com/portals), built via our easy-to-use and templated no-code CMS. Dynamically generate [variations](https://docs.scaleflex.com/digital-asset-management-dam/library/assets/asset-details-window/asset-information-tabs/variations) of assets to ensure optimal size and crop for each specific channel. Leverage the DAM Studio to create marketing banners at scale with dynamic images and text. Speed up delivery by utilizing modern compression formats such as WebP, AVIF, and WebM, alongside Content Delivery Networks (CDNs), to enhance web page performance and improve core web vitals. Finally, get access to [analytics](https://docs.scaleflex.com/vxp-visual-experience-platform/settings/project/analytics) and insights about the platform's user adoption, insights about your asset's performance and help drive decision on which asset to use and where. ## Business examples ### Manage and optimize large volumes of e-commerce or real estate product assets > **Modules**: DAM, Visual AI, DMO\ > **Target users**: developers and e-commerce team ### Create large volumes of promotional marketing banners from existing assets and derive social media variations > **Modules**: DAM\ > **Target users**: studio team, marketers ### Create a brand portal to publish brand guidelines > **Modules**: DAM, Portals\ > **Target users**: branding team ### Build a multi-tenant and scalable content backend for your SaaS application and leverage AI-powered visual search to find assets by text prompts > **Modules**: DAM, Portals\ > **Target users**: branding team If you need further assistance, please check our [knowledge-base](https://scaleflex.zendesk.com/hc/en-us) or contact our Customer Experience team at