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Brand (logo) recognition

An ML model that detects logos of popular brands, visible in the input image

Overview

In today's digital landscape, brands are a vital aspect of any business. A brand logo serves as a symbol of identity, recognition, and trust. Managing and protecting brand assets is essential for maintaining brand consistency, ensuring compliance, and maximizing brand visibility. Our model is designed to streamline this process by automating the detection and categorization of brand logos within your digital assets, facilitating effective brand asset management.

The Brand recognizer is powered by state-of-the-art machine learning algorithms, and trained on vast datasets containing diverse brands from a wide selection of industries. This enables the model to accurately recognize and detect brand logos with varying sizes, orientations, and backgrounds within the provided images.

The model supports a vast number of popular brands and enables efficient brand analytics and monitoring, providing valuable insights and efficient brand management within our service.

Use cases

The following are some use cases, suitable for our Brand recognition model:

  • Brand monitoring and compliance - By identifying brand logos in user-generated content, the model assists in brand monitoring, ensuring compliance with brand guidelines and protecting brand integrity.

  • Brand analytics - The model provides insights into brand visibility and presence by analyzing the frequency and distribution of detected brand logos across digital assets. This information can be used for brand performance evaluation and marketing strategies.

  • Competition Analysis - By recognizing competitor brand logos within the digital assets, the model aids in conducting competitive analysis, identifying market trends, and evaluating brand positioning.

  • Image Retrieval - The Brand Recognizer enables efficient searching and retrieval of digital assets by logo-based queries. Users can locate specific assets based on recognized brands.

  • Digital rights management - Copyright and licensing agreements can be enforced with automatic logo detection and tracking. This ensures compliance with intellectual property regulations.

API endpoints

An up-to-date reference with all API endpoints is available here:

LogoScaleflex API for Digital Asset Management (DAM), Visual AI and Media OptimizationScaleflex API

Example API responses

Input imageInput image
Output previewOutput preview
API responseAPI response
{
    "status": "success",
    "version": "2.9.3",
    "request_uuid": "259d598f-a01d-4828-988f-7745302043aa",
    "sha1": "db2b587ac357cf459a900f429098cac7fcfafaf1",
    "brand": {
        "extracted": [
            {
                "dimensions": {
                    "top": 799,
                    "bottom": 954,
                    "left": 174,
                    "right": 337
                },
                "vertices": [
                    {
                        "x": 174,
                        "y": 799
                    },
                    {
                        "x": 337,
                        "y": 799
                    },
                    {
                        "x": 337,
                        "y": 954
                    },
                    {
                        "x": 174,
                        "y": 954
                    }
                ],
                "classes": [
                    {
                        "class": "ineos",
                        "label": "Ineos"
                    }
                ],
                "meta": {
                    "id": "6b653e36-159d-11ee-92e7-b5eae7b56dc2",
                    "type": "logo",
                    "clarity": 0.8488425301290431,
                    "ocr_confirmed": false
                }
            },
            {
                "dimensions": {
                    "top": 483,
                    "bottom": 686,
                    "left": 735,
                    "right": 1005
                },
                "vertices": [
                    {
                        "x": 735,
                        "y": 483
                    },
                    {
                        "x": 1005,
                        "y": 483
                    },
                    {
                        "x": 1005,
                        "y": 686
                    },
                    {
                        "x": 735,
                        "y": 686
                    }
                ],
                "classes": [
                    {
                        "class": "ineos",
                        "label": "Ineos"
                    }
                ],
                "meta": {
                    "id": "6b762e20-159d-11ee-92e7-b5eae7b56dc2",
                    "type": "logo",
                    "clarity": 0.9131165825918466
                }
            },
            {
                "dimensions": {
                    "top": 585,
                    "bottom": 629,
                    "left": 572,
                    "right": 693
                },
                "vertices": [
                    {
                        "x": 572,
                        "y": 585
                    },
                    {
                        "x": 693,
                        "y": 585
                    },
                    {
                        "x": 693,
                        "y": 629
                    },
                    {
                        "x": 572,
                        "y": 629
                    }
                ],
                "classes": [
                    {
                        "class": "ineos",
                        "label": "Ineos"
                    }
                ],
                "meta": {
                    "id": "6b762e21-159d-11ee-92e7-b5eae7b56dc2",
                    "type": "logo",
                    "clarity": 0.8134818898436957
                }
            },
            {
                "dimensions": {
                    "top": 590,
                    "bottom": 635,
                    "left": 333,
                    "right": 444
                },
                "vertices": [
                    {
                        "x": 333,
                        "y": 590
                    },
                    {
                        "x": 444,
                        "y": 590
                    },
                    {
                        "x": 444,
                        "y": 635
                    },
                    {
                        "x": 333,
                        "y": 635
                    }
                ],
                "classes": [
                    {
                        "class": "ubs",
                        "label": "UBS"
                    }
                ],
                "meta": {
                    "id": "6b653e37-159d-11ee-92e7-b5eae7b56dc2",
                    "type": "logo",
                    "clarity": 0.7896246827042861,
                    "ocr_confirmed": false
                }
            },
            {
                "dimensions": {
                    "top": 473,
                    "bottom": 541,
                    "left": 355,
                    "right": 421
                },
                "vertices": [
                    {
                        "x": 355,
                        "y": 473
                    },
                    {
                        "x": 421,
                        "y": 473
                    },
                    {
                        "x": 421,
                        "y": 541
                    },
                    {
                        "x": 355,
                        "y": 541
                    }
                ],
                "classes": [
                    {
                        "class": "mercedes-benz",
                        "label": "Mercedes-Benz"
                    }
                ],
                "meta": {
                    "id": "6b653e38-159d-11ee-92e7-b5eae7b56dc2",
                    "type": "logo",
                    "clarity": 0.758294096513573,
                    "ocr_confirmed": false
                }
            },
            {
                "dimensions": {
                    "top": 432,
                    "bottom": 479,
                    "left": 478,
                    "right": 525
                },
                "vertices": [
                    {
                        "x": 478,
                        "y": 432
                    },
                    {
                        "x": 525,
                        "y": 432
                    },
                    {
                        "x": 525,
                        "y": 479
                    },
                    {
                        "x": 478,
                        "y": 479
                    }
                ],
                "classes": [
                    {
                        "class": "monster_energy",
                        "label": "Monster Energy"
                    }
                ],
                "meta": {
                    "id": "6b653e39-159d-11ee-92e7-b5eae7b56dc2",
                    "type": "logo",
                    "clarity": 0.6406417129487874,
                    "ocr_confirmed": false
                }
            },
            {
                "dimensions": {
                    "top": 652,
                    "bottom": 704,
                    "left": 566,
                    "right": 704
                },
                "vertices": [
                    {
                        "x": 566,
                        "y": 652
                    },
                    {
                        "x": 704,
                        "y": 652
                    },
                    {
                        "x": 704,
                        "y": 704
                    },
                    {
                        "x": 566,
                        "y": 704
                    }
                ],
                "classes": [
                    {
                        "class": "hewlett_packard_enterprise",
                        "label": "Hewlett Packard Enterprise"
                    }
                ],
                "meta": {
                    "id": "6b653e3a-159d-11ee-92e7-b5eae7b56dc2",
                    "type": "logo",
                    "clarity": 0.6718056289900787,
                    "ocr_confirmed": false
                }
            },
            {
                "dimensions": {
                    "top": 466,
                    "bottom": 565,
                    "left": 582,
                    "right": 677
                },
                "vertices": [
                    {
                        "x": 582,
                        "y": 466
                    },
                    {
                        "x": 677,
                        "y": 466
                    },
                    {
                        "x": 677,
                        "y": 565
                    },
                    {
                        "x": 582,
                        "y": 565
                    }
                ],
                "classes": [
                    {
                        "class": "petronas",
                        "label": "Petronas"
                    }
                ],
                "meta": {
                    "id": "6b653e3b-159d-11ee-92e7-b5eae7b56dc2",
                    "type": "logo",
                    "clarity": 0.7984981628947344,
                    "ocr_confirmed": false
                }
            },
            {
                "dimensions": {
                    "top": 726,
                    "bottom": 795,
                    "left": 337,
                    "right": 715
                },
                "vertices": [
                    {
                        "x": 337,
                        "y": 726
                    },
                    {
                        "x": 715,
                        "y": 726
                    },
                    {
                        "x": 715,
                        "y": 795
                    },
                    {
                        "x": 337,
                        "y": 795
                    }
                ],
                "classes": [
                    {
                        "class": "petronas",
                        "label": "Petronas"
                    }
                ],
                "meta": {
                    "id": "6b653e3c-159d-11ee-92e7-b5eae7b56dc2",
                    "type": "logo",
                    "clarity": 0.9134711968459155,
                    "ocr_confirmed": true
                }
            },
            {
                "dimensions": {
                    "top": 548,
                    "bottom": 573,
                    "left": 330,
                    "right": 447
                },
                "vertices": [
                    {
                        "x": 330,
                        "y": 548
                    },
                    {
                        "x": 447,
                        "y": 548
                    },
                    {
                        "x": 447,
                        "y": 573
                    },
                    {
                        "x": 330,
                        "y": 573
                    }
                ],
                "classes": [
                    {
                        "class": "amg",
                        "label": "AMG"
                    }
                ],
                "meta": {
                    "id": "6b653e3d-159d-11ee-92e7-b5eae7b56dc2",
                    "type": "logo",
                    "clarity": 0.6982388736604558,
                    "ocr_confirmed": false
                }
            },
            {
                "dimensions": {
                    "top": 655,
                    "bottom": 682,
                    "left": 330,
                    "right": 457
                },
                "vertices": [
                    {
                        "x": 330,
                        "y": 655
                    },
                    {
                        "x": 457,
                        "y": 655
                    },
                    {
                        "x": 457,
                        "y": 682
                    },
                    {
                        "x": 330,
                        "y": 682
                    }
                ],
                "classes": [
                    {
                        "class": "crowdstrike",
                        "label": "CrowdStrike"
                    }
                ],
                "meta": {
                    "id": "6b653e3e-159d-11ee-92e7-b5eae7b56dc2",
                    "type": "logo",
                    "clarity": 0.6548185074579731,
                    "ocr_confirmed": false
                }
            }
        ],
        "has_logo": true
    },
    "file_downloaded_in": 0.09
}
{
    "status": "success",
    "version": "2.9.3",
    "request_uuid": "5700077b-5b64-4b25-b386-06f4e6f99dec",
    "sha1": "e2f203d123d1f863efbe4efe69efd92654979275",
    "brand": {
        "extracted": [
            {
                "dimensions": {
                    "top": 237,
                    "bottom": 293,
                    "left": 746,
                    "right": 883
                },
                "vertices": [
                    {
                        "x": 746,
                        "y": 237
                    },
                    {
                        "x": 883,
                        "y": 237
                    },
                    {
                        "x": 883,
                        "y": 293
                    },
                    {
                        "x": 746,
                        "y": 293
                    }
                ],
                "classes": [
                    {
                        "class": "bybit",
                        "label": "Bybit"
                    }
                ],
                "meta": {
                    "id": "2b725a20-159c-11ee-9b4b-37b8298fd492",
                    "type": "logo",
                    "clarity": 0.8146587118747994,
                    "ocr_confirmed": false
                }
            },
            {
                "dimensions": {
                    "top": 285,
                    "bottom": 372,
                    "left": 180,
                    "right": 560
                },
                "vertices": [
                    {
                        "x": 180,
                        "y": 285
                    },
                    {
                        "x": 560,
                        "y": 285
                    },
                    {
                        "x": 560,
                        "y": 372
                    },
                    {
                        "x": 180,
                        "y": 372
                    }
                ],
                "classes": [
                    {
                        "class": "oracle",
                        "label": "Oracle"
                    }
                ],
                "meta": {
                    "id": "2b725a21-159c-11ee-9b4b-37b8298fd492",
                    "type": "logo",
                    "clarity": 0.8986810549427108,
                    "ocr_confirmed": false
                }
            },
            {
                "dimensions": {
                    "top": 160,
                    "bottom": 186,
                    "left": 585,
                    "right": 646
                },
                "vertices": [
                    {
                        "x": 585,
                        "y": 160
                    },
                    {
                        "x": 646,
                        "y": 160
                    },
                    {
                        "x": 646,
                        "y": 186
                    },
                    {
                        "x": 585,
                        "y": 186
                    }
                ],
                "classes": [
                    {
                        "class": "tezos",
                        "label": "Tezos"
                    }
                ],
                "meta": {
                    "id": "2b725a22-159c-11ee-9b4b-37b8298fd492",
                    "type": "logo",
                    "clarity": 0.4980267747106751,
                    "ocr_confirmed": false
                }
            },
            {
                "dimensions": {
                    "top": 321,
                    "bottom": 369,
                    "left": 690,
                    "right": 738
                },
                "vertices": [
                    {
                        "x": 690,
                        "y": 321
                    },
                    {
                        "x": 738,
                        "y": 321
                    },
                    {
                        "x": 738,
                        "y": 369
                    },
                    {
                        "x": 690,
                        "y": 369
                    }
                ],
                "classes": [
                    {
                        "class": "tezos",
                        "label": "Tezos"
                    }
                ],
                "meta": {
                    "id": "2b725a23-159c-11ee-9b4b-37b8298fd492",
                    "type": "logo",
                    "clarity": 0.597878191955334,
                    "ocr_confirmed": false
                }
            },
            {
                "dimensions": {
                    "top": 427,
                    "bottom": 452,
                    "left": 626,
                    "right": 655
                },
                "vertices": [
                    {
                        "x": 626,
                        "y": 427
                    },
                    {
                        "x": 655,
                        "y": 427
                    },
                    {
                        "x": 655,
                        "y": 452
                    },
                    {
                        "x": 626,
                        "y": 452
                    }
                ],
                "classes": [
                    {
                        "class": "puma",
                        "label": "PUMA"
                    }
                ],
                "meta": {
                    "id": "2b725a24-159c-11ee-9b4b-37b8298fd492",
                    "type": "logo",
                    "clarity": 0.5123256180944338,
                    "ocr_confirmed": false
                }
            },
            {
                "dimensions": {
                    "top": 401,
                    "bottom": 414,
                    "left": 124,
                    "right": 180
                },
                "vertices": [
                    {
                        "x": 124,
                        "y": 401
                    },
                    {
                        "x": 180,
                        "y": 401
                    },
                    {
                        "x": 180,
                        "y": 414
                    },
                    {
                        "x": 124,
                        "y": 414
                    }
                ],
                "classes": [
                    {
                        "class": "siemens",
                        "label": "Siemens"
                    }
                ],
                "meta": {
                    "id": "2b725a25-159c-11ee-9b4b-37b8298fd492",
                    "type": "logo",
                    "clarity": 0.6122472914369587,
                    "ocr_confirmed": false
                }
            },
            {
                "dimensions": {
                    "top": 397,
                    "bottom": 448,
                    "left": 691,
                    "right": 812
                },
                "vertices": [
                    {
                        "x": 691,
                        "y": 397
                    },
                    {
                        "x": 812,
                        "y": 397
                    },
                    {
                        "x": 812,
                        "y": 448
                    },
                    {
                        "x": 691,
                        "y": 448
                    }
                ],
                "classes": [
                    {
                        "class": "rauch",
                        "label": "Rauch"
                    }
                ],
                "meta": {
                    "id": "2b725a26-159c-11ee-9b4b-37b8298fd492",
                    "type": "logo",
                    "clarity": 0.7545594366073807,
                    "ocr_confirmed": true
                }
            },
            {
                "dimensions": {
                    "top": 230,
                    "bottom": 264,
                    "left": 387,
                    "right": 463
                },
                "vertices": [
                    {
                        "x": 387,
                        "y": 230
                    },
                    {
                        "x": 463,
                        "y": 230
                    },
                    {
                        "x": 463,
                        "y": 264
                    },
                    {
                        "x": 387,
                        "y": 264
                    }
                ],
                "classes": [
                    {
                        "class": "citrix_systems",
                        "label": "Citrix Systems"
                    }
                ],
                "meta": {
                    "id": "2b725a27-159c-11ee-9b4b-37b8298fd492",
                    "type": "logo",
                    "clarity": 0.7476709675969357,
                    "ocr_confirmed": true
                }
            },
            {
                "dimensions": {
                    "top": 218,
                    "bottom": 231,
                    "left": 846,
                    "right": 919
                },
                "vertices": [
                    {
                        "x": 846,
                        "y": 218
                    },
                    {
                        "x": 919,
                        "y": 218
                    },
                    {
                        "x": 919,
                        "y": 231
                    },
                    {
                        "x": 846,
                        "y": 231
                    }
                ],
                "classes": [
                    {
                        "class": "tag_heuer",
                        "label": "Tag Heuer"
                    }
                ],
                "meta": {
                    "id": "2b725a28-159c-11ee-9b4b-37b8298fd492",
                    "type": "logo",
                    "clarity": 0.1704610042789269,
                    "ocr_confirmed": false
                }
            },
            {
                "dimensions": {
                    "top": 120,
                    "bottom": 355,
                    "left": 0,
                    "right": 390
                },
                "vertices": [
                    {
                        "x": 0,
                        "y": 120
                    },
                    {
                        "x": 390,
                        "y": 120
                    },
                    {
                        "x": 390,
                        "y": 355
                    },
                    {
                        "x": 0,
                        "y": 355
                    }
                ],
                "classes": [
                    {
                        "class": "red_bull",
                        "label": "Red Bull"
                    }
                ],
                "meta": {
                    "id": "2b725a29-159c-11ee-9b4b-37b8298fd492",
                    "type": "logo",
                    "clarity": 0.9012839524460063,
                    "ocr_confirmed": true
                }
            },
            {
                "dimensions": {
                    "top": 405,
                    "bottom": 426,
                    "left": 71,
                    "right": 113
                },
                "vertices": [
                    {
                        "x": 71,
                        "y": 405
                    },
                    {
                        "x": 113,
                        "y": 405
                    },
                    {
                        "x": 113,
                        "y": 426
                    },
                    {
                        "x": 71,
                        "y": 426
                    }
                ],
                "classes": [
                    {
                        "class": "armor_all",
                        "label": "Armor All"
                    }
                ],
                "meta": {
                    "id": "2b725a2a-159c-11ee-9b4b-37b8298fd492",
                    "type": "logo",
                    "clarity": 0.4053942317393592,
                    "ocr_confirmed": true
                }
            },
            {
                "dimensions": {
                    "top": 420,
                    "bottom": 442,
                    "left": 149,
                    "right": 185
                },
                "vertices": [
                    {
                        "x": 149,
                        "y": 420
                    },
                    {
                        "x": 185,
                        "y": 420
                    },
                    {
                        "x": 185,
                        "y": 442
                    },
                    {
                        "x": 149,
                        "y": 442
                    }
                ],
                "classes": [
                    {
                        "class": "hewlett_packard_enterprise",
                        "label": "Hewlett Packard Enterprise"
                    }
                ],
                "meta": {
                    "id": "2b725a2b-159c-11ee-9b4b-37b8298fd492",
                    "type": "logo",
                    "clarity": 0.4566395577699587,
                    "ocr_confirmed": false
                }
            }
        ],
        "has_logo": true
    }
}
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