VXP - Visual Experience Platform

Welcome to the VXP Documentation! This guide is designed to help you get started with The Visual Experience Platform and make the most out of its modules and features.

What is the VXP ?

The VXP is a platform to support the creation, management, optimization and delivery of visual experiences relying on visual assets, such as images, videos and documents.

It brings together 4 modules into 1 scalable and flexible platform for digital teams and IT teams to use via an web console (VXP Hub) or API (headless):

• Digital Asset Management (DAM): manage a library of visual assets in one single source-of-truth for both digital teams and developers.

• Visual AI: automate manual content workflows with AI-powered enrichment, moderation, and generative AI to streamline processes.

• Portals: publish design guidelines and galleries to multiple stakeholders using a no-code portal builder.

• Dynamic Media Optimization (DMO): optimize images and videos with smart transformations and accelerate delivery over multi-CDN.

The platform follows MACH principles and is built in a composable way to simplify the integration into an existing stack of solutions, such as your PIM, CMS or e-commerce platform.

The 4 modules of the VXP

Platform overview

Start using the Library to upload your first files, such as images and videos, via simple drag and drop, CSV import or API upload. Streamline team collaboration around marketing and product assets.

Enrich files with tags as well as metadata to turn them into assets and organise them into static folders or dynamic collections. Leverage Visual AI to automatically tag, describe and categorize assets.

Publish media galeries on responsive and multi-lingual Portals, built via our easy-to-use and templated no-code CMS.

Dynamically generate variations of assets to ensure optimal size and crop for each specific channel. Leverage the DAM Studio to create marketing banners at scale with dynamic images and text.

Speed up delivery by utilizing modern compression formats such as WebP, AVIF, and WebM, alongside Content Delivery Networks (CDNs), to enhance web page performance and improve core web vitals.

Finally, get access to analytics and insights about the platform's user adoption, insights about your asset's performance and help drive decision on which asset to use when.

Business examples

Manage and optimize large volumes of e-commerce or real estate product assets

Modules: DAM, Visual AI, DMO Target users: developers and e-commerce team

Create large volumes of promotional marketing banners from existing assets and derive social media variations

Modules: DAM Target users: studio team, marketers

Create a brand portal to publish brand guidelines

Modules: DAM, Portals Target users: branding team

Build a multi-tenant and scalable content backend for your SaaS application and leverage AI-powered visual search to find assets by text prompts

Modules: DAM, Portals Target users: branding team

If you need further assistance, please check our knowledge-base or contact our Customer Experience team at [e-mail]